|Magazine Advert 1 - Secondary Target Audience|
|Magazine Advert 2 - Primary Target Audience|
- The background image on magazine advert 1 is a screenshot from the game Mass Effect. While we thought that this looked quite appealing, it is arguably more suitable for our secondary audience as the link to the gaming aspect of our video is heavily emphasised in the background image. Apart from that, it seemed to be very positively received and therefore something that we wanted to persevere with. To allow us to keep this advert we decided to create another one that would be tagged as the "main advert" and would hopefully be more appealing to the Primary Target Audience.
- This wasn't the only problem with advert 1, however. Because the background is an unedited screenshot from the game 'Mass Effect' it isn't really our image and therefore in breach of copyright. The second advert is completely our own and shows an image that we created ourselves completely.
- A number of conventions of magazine adverts are present in both, examples including the name of the band being central and bold at the top, a picture of the digipak (the product it is advertising), tour dates, the name of the album and release dates
- The layout of the two products is very similar, with only things such as wording changed.
- Both adverts make use of a particular theme from our video (although different themes in each advert).
- Both adverts have a sci-fi type feel to them.
- Both adverts include the Facebook and Twitter logos, as well as web adresses for the band and production company.
- Both adverts include the same tagline (10 Year Anniversary Special Edition).
- The differing background image is obviously the key and glaring difference between the two. We feel and hope that this can ensure we target different audiences, advert two for our primary target audience with the first advert for our secondary audience.
- The date for release ("In Stores Now" for Advert one & "12-09-12") shows two different styles that we have seen from magazine adverts we have looked at - one worded and one numerical.
- The theme that each advert is based on is different. Advert 1 is based on the sci-fi/gaming aspect whilst Advert 2 is based more on the ideas of isolation and distortion of the protagonist's mind.